We've all heard about Millennials, but what do we know about the next generation, Generation Z? According to the American Marketing Association, Generation Z, or those born at the dawn of the 21st century, are just now starting to enter college and the workforce. How can we prepare to meet these new users and tailor our services to their needs? In this hour-long session we will explore the characteristics and demographics of Generation Z, focusing on education and leadership. We will brainstorm and discuss ways libraries can provide services and programs tailored to this group and offer tips for library managers who will be supervising Generation Z staff.
By the end of this class, students will be able to:
Understand the demographics and characteristics of Generation Z
Develop library programs and services tailored to Generation Z patrons
Develop strategies for managing Generation Z library staff
Jodie Borgerding is the Consulting & Education Services Manager. She oversees the development of training opportunities and provides direct consulting services to Amigos members. Jodie has experience in association management, staff development, and academic libraries.
Prior to joining Amigos, Jodie served as the Instruction Librarian and Subject Liaison for Webster University in St. Louis, MO. She is also a past-president of the Missouri Library Association, and is an active member of the American Library Association and Association of College & Research Libraries. Jodie holds a Bachelor of Arts degree in English from Missouri State University and a Master of Library Science degree from University of Missouri-Columbia.