It is critically important for academic library leaders to understand and anticipate changing budget models and funding formulas on their campuses. The most important development or advancement work you do each year should be with stakeholders such as students, faculty, and leadership. Join John Chrastka, Executive Director of EveryLibrary, to learn practical tips and techniques for building new coalitions or deepening your funding-focused relationships on campus. In this session, academic library leaders will be exposed to advocacy tools that public libraries employ during annual budget meetings and ballot initiatives, and learn practical, relevant ways to engage populations on campus for the library.
By the end of this class, students will be able to:
Identify and overcome four challenges within the library advocacy ecosystem.
Challenge conventional wisdom on library advocacy messaging.
Describe the importance of power mapping within campus communities.
Recognize the different types of coalitions and their roles in achieving library funding and other political outcomes.
Identify key strategies to engage and activate various campus stakeholders.
John Chrastka is the Founder and Executive Director of EveryLibrary, the national political action committee (PAC) for libraries. He is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former President and member of the Board of Trustees for the Berwyn (Ill.) Public Library (2006–2015) and is a former President of the Reaching Across Illinois Libraries System (RAILS) multi-type library system.