You serve on the staff of a local performing arts organization. A press release was tweeted from a local environmental group stating that your theatre’s plumbing system is leaching untreated waste into the community’s waterway. While the press release is inaccurate, season ticket holders and donors are demanding answers. And, the organization’s Twitter handle is blowing up. You have an interview with the editor of the state newspaper in five minutes. What do you say? What do you do?
As professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.
Instructor: Kathleen Donohue Rennie, PhD, APR, Fellow PRSA
Kathleen Donohue Rennie is the unique combination of full-time public relations professional and full-time professor. With 20+ years of experience through her public relations consulting firm, Kathy successfully develops and implements strategic communications campaigns for a broad range of clients, including those in pharmaceuticals, healthcare, education, banking, technology, energy, business-to-business, nonprofit organizations and more. Before forming her firm, Kathy was a spokesperson and media relations representative for NJ TRANSIT. She has conducted a wide variety of corporate and nonprofit seminars focused on communication management and strategy. In addition to practicing public relations, Kathy teaches integrated marketing communications, crisis communication, executive leadership communication, and media relations at New Jersey City University, where she is an Associate Professor. She is also a guest lecturer for the Executive MBA Program at Rutgers University and for the Stillman School of Business at Seton Hall University. Kathy holds a Ph.D. in Leadership, Management and Policy and wrote her dissertation on crisis communication. She also earned an undergraduate degree in communication and English (from Rutgers University) as well as a Master of Arts in Corporate and Public Communication (from Seton Hall University). She is an accredited public relations counselor and PRSA Fellow.