Instafame is used to describe a person or organization that has a large number of social media followers. Libraries can use social media in a variety of ways to market their resources, services, and programs. One type of social media marketing does not fit all of the market segments within a community, and librarians must understand the different populations served and the types of social media they prefer and the messages they need.
This session is designed for anyone who is currently involved (or wants to be involved) in marketing library resources and services or using social media. The session will provide an overview of library market planning, types of marketing, and social media development. Brief examples of successful library social media marketing will be provided.
By the end of this class, students will be able to:
Identify the steps needed to conduct a community analysis
Compare and contrast social media platforms for the library’s market target audiences
Construct a social media policy for their library
Create an Editorial Calendar of events
Begin to craft social media messaging
Understand the need for comprehensive messaging
Mary Evangeliste held library positions in special, academic and public libraries. She is the owner of Fearless Future, a research and design firm that began in 2005. She is the co-author of two titles published by ALA: Bite Sized Marketing and Letting Go of Legacy Services. She lives in Tucson, Arizona where she is deeply involved in Get Out the Vote (GOTV). Each January she teaches Civic Literacy through the San Jose State University iSchool.
Sue Alman is a full-time faculty member in the School of Information at San Jose State University. She has held teaching posts at the University of Michigan and University of Pittsburgh, and she has been actively engaged in online teaching and learning. Dr. Alman’s publications, presentations, and consulting focus on Management, Interpersonal Communications, Marketing and Public Relations, Group Dynamics, Cultural Diversity, Forecasting, Asynchronous Learning, and Blockchain technology.