Promotion and Outreach for Digital Projects

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Digitization can create much broader access to collections and be a great asset to researchers and individuals interested in using your collections without coming to your institution, but how do you get the word out about all of your digitized content? This class will cover methods for promoting collections to users, discuss case studies from institutions that have successfully promoted their digital collections, and help participants create their own outreach strategies around digital projects.

Learning Outcomes
  • Understand importance and benefits of promoting digital collections
  • View models for promoting digital collections
  • Implement promotion and outreach strategies for digital collections

Instructor: Annie Peterson

Annie Peterson (she/her) is a Program Leader at LYRASIS. She coordinates LYRASIS Learning and teaches classes on preservation, digitization, and other topics related to cultural heritage institutions. Before joining LYRASIS, Annie Peterson was the Preservation Librarian for the Howard-Tilton Memorial Library at Tulane University. Previously, she was an IMLS Preservation Administration Fellow at Yale University, where her primary focus was writing a disaster plan for the library’s high density storage facility. Her background in library and archives preservation provides a strong basis for assisting LYRASIS members with their preservation and digitization projects. She has an MLIS from the University of Illinois at Champaign-Urbana. In 2016 Annie was awarded the Esther J. Piercy Award from ALCTS, an award that is given to recognize the contribution to areas of librarianship included in library collections and technical service by a librarian who has shown outstanding promise for continuing contribution and leadership.

Staff at cultural heritage institutions that have born-digital or digitized collections that they wish to promote for increased awareness of collections and use.
Frequency: offered 1 time a year, Fall

Archival Recertification Credits - ARCs: 1
Information on Archival Recertification Credits

Registrations for this class must be received at least one week before the class date. Registrants should receive an email offering detailed login and setup instructions. Please call 800.999.8558 if you do not receive this email at least three days before the class. This class is designed for individual participation; each individual must register.

Time: All live online classes are in Eastern time.

Please see Technical Requirements for online classes and events.

You may register using one of two methods:

    Register Online
    Click on "Register" above.
    PDF Form
    Print out the registration form and fax it to LYRASIS at 404.892.7879.