Documenting Library Impact with Social Media Strategy

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This webinar will demonstrate how libraries can strategically use social media to produce a portfolio of data-rich impact artifacts. We'll discuss matching your social media strategy to your organization's mission, how to put that strategy into action, and how to gather and evaluate effectiveness data.

Part 1 of Next Steps in Social Media for Libraries: Value-Driven Strategy and Interdisciplinary Learning.

Learning Outcomes

By the end of this class, students will be able to:

Strategically identify an organizational value for which they wish to document impact.
Develop a vision for an ongoing social media series to highlight a library service, program, or collection related to that value.
Implement strategies that will consistently produce content and embed social media posts into patron feeds in order to generate impact data.
Collect and analyze digital artifacts for presentation on library impact.


Charlene V. Martoni is the Outreach Librarian for the Social Sciences at Georgia State University, where she is heavily involved in information literacy instruction, research engagement, and open education advocacy. Prior to this role, Charlene held the position of Social Media Manager and Internship Director at the Sojourner Truth Library at the State University of New York. In addition to library marketing, Charlene’s research interests center around the role of libraries in preserving primary documents produced during times of crisis.

State library and/or archives agency; Network/consortia; Public library; Academic library: 4 year and graduate; Special Library; Museum; Academic library: 2 year; Government library; Archives; Historical Society / Site, Special collections; Performing Arts Organization
This webinar is presented in Eastern time.