Learn about some ways to advocate your library's resources and services to your constituencies of users, non-users, and administrators/funders. This speed-marketing workshop will provide an overview of the need to have a communications plan for sending your messages to the intended audiences through a variety of mediums. WOM (Word-of-Mouth) marketing, social media and print formats will be presented.
Instructor: Dr. Susan Alman
Dr. Sue Alman teaches courses in Interpersonal Communications and Marketing and Public Relations for Libraries at San Jose State University School of Information, and she has held a variety of positions at the University of Pittsburgh, University of Michigan, and different types of libraries. Her areas of specialization include interpersonal communication, marketing and public relations, group dynamics, and foresight and strategic planning. Residing in Pittsburgh, Pennsylvania, Sue teaches, writes, consults, and is currently involved in an IMLS-funded investigation of the possible uses of blockchain technology in libraries and information organizations. Among her many publications, Crash Course in Marketing for Libraries, 2nd edition, provides librarians with the tools to promote their resources and services to users and non-users, and to become powerful advocates for increased library support.