Marketing Tools for Library Advocacy





No sessions are currently scheduled for this event. To request a new session, please contact membersupport@lyrasis.org

Description:

Learn about some ways to advocate your library's resources and services to your constituencies of users, non-users, and administrators/funders. This speed-marketing workshop will provide an overview of the need to have a communications plan for sending your messages to the intended audiences through a variety of mediums. WOM (Word-of-Mouth) marketing, social media and print formats will be presented.


Instructor: Dr. Susan Alman

Dr. Sue Alman teaches courses in Interpersonal Communications and Marketing and Public Relations for Libraries at San Jose State University School of Information, and she has held a variety of positions at the University of Pittsburgh, University of Michigan, and different types of libraries. Her areas of specialization include interpersonal communication, marketing and public relations, group dynamics, and foresight and strategic planning. Residing in Pittsburgh, Pennsylvania, Sue teaches, writes, consults, and is currently involved in an IMLS-funded investigation of the possible uses of blockchain technology in libraries and information organizations. Among her many publications, Crash Course in Marketing for Libraries, 2nd edition, provides librarians with the tools to promote their resources and services to users and non-users, and to become powerful advocates for increased library support.









Registrations for this class must be received at least one week before the class date. Registrants should receive an email offering detailed login and setup instructions. Please call 800.999.8558 if you do not receive this email at least three days before the class. This class is designed for individual participation; each individual must register.

Time: All live online classes are in Eastern time.

Please see Technical Requirements for online classes and events.
You may register using one of two methods:

    Register Online
    Click on "Register" above.
    PDF Form
    Print out the registration form and fax it to LYRASIS at 404.892.7879.