Libraries are faced with unique challenges in a 24-hour news cycle world. Libraries must be ready to communicate quickly about any crisis impacting their reputation. Effective crisis management in the new media era is defined not only by the message, but by the speed with which it is delivered. A crisis rarely comes announced and will always leave an impact on a library’s reputation. It is essential that communications are handled effectively during and in the aftermath of a crisis. Hear from Gregg Dodd, Director of Marketing for Columbus Metropolitan Library, who dealt with a shooting earlier this summer in their Main Library. He’ll provide an overview of the shooting incident and how he executed CML’s crisis communications plan. He’ll share practical strategies that will help you implement a plan and how to navigate the complexities of message dissemination during a crisis.
Gregg Dodd, Director of Marketing
Columbus Metropolitan Library
Gregg Dodd joined the Columbus Metropolitan Library in January 2013 as the Director of Marketing. Dodd leads the development, planning and implementation of a comprehensive and aligned strategic marketing plan ensuring that all communications appropriately and accurately express the Library’s vision, community image, position and values. His work also includes community relations and management of CML’s premier partnerships with the local business community and organizations.
Prior to joining CML, Gregg spent nearly seven years as the Deputy Director of Communications, Marketing and Events for the Ohio Statehouse and seven years with the Ohio Arts Council serving as their Director of Public Information and Legislative Affairs.
Gregg holds a BA from the University of Toledo.
Outside of work, Gregg enjoys travel, kayaking, cooking and wine tastings.
Registrations for this class must be received at least one week before the class date. Registrants should receive an email offering detailed login instructions. Please call 800.999.8558 if you do not receive this email at least three days before the class. This class is designed for individual participation; each individual must register.
Time: All live online classes are advertised in Eastern time.
Please see Technical Requirements
for online classes and events.