Pop Culture Universe: Icons Ideals Ideas (PCU) contains a comprehensive and authoritative collection of information on popular culture in America and the world, both past and present.
Popular culture is a highly significant form of living history—a constantly evolving, collective experience shaped by the seemingly trivial aspects of daily life. By examining what society as a whole has found interesting, entertaining, or worthy of adulation, we can clearly perceive our values and aspirations, revealing rare sociological and historical insights.
Pop culture did not suddenly arise from nowhere to become a focal point of our society; in the last century, every generation has had music, pastimes, public figures, and technology that played a role in defining that era. Today, pop culture has expanded exponentially, reaching into every aspect of our culture and society. It also has a magnetic attraction for young adults. It is for this reason that educators increasingly use pop culture to engage students in reading, writing, and research.
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