Gale Business: DemographicsNow features a wealth of detailed demographic data on more than 30 million U.S. businesses and 150 million households—making it ideal for gaining consumer and market insight. Demographic data include income, housing, race, age, education, retail spending, consumer expenditures, and businesses by state, county, zip code, congressional district, and more. The demographics tool uses census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to help users crunch data in easy-to-use report formats providing complete demographic information for any geographic territory—from a summary report to a comparison of up to sixteen different geographies within a single report. Google mapping technology enables users to customize maps in a variety of views, add thematic layers to the map based on demographic variables, and more more. Libraries also have the option of subscribing to the Gale Business: DemographicsNow (Business and People) edition.